The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More
In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as various other facts regarding contemporary B2B marketing. We talk about exactly how the acquiring trip is currently entirely fragmented and the way that community building can help marketing professionals take back cont… Read More
In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as other truths about contemporary B2B marketing. We review just how the purchasing trip is now entirely fragmented and the way that area building can aid online marketers take back control of the discovery as well as need… Read More